Step 4: Gains
Recognize the benefits of success to stay motivated

Step 4: Introduction to Gains
Why do your goals matter? Knowing what you’ll gain by achieving them can keep you motivated, even when the journey gets tough. The Gains step is all about identifying the rewards that come with success—both tangible and intangible.
Whether it’s increased revenue for your business, personal growth, or a sense of accomplishment, understanding the benefits of your goals helps you stay focused and driven. This step also reminds you that every effort you make brings you closer to something meaningful.
By the end of this step, you’ll have a clear picture of why your goals are worth pursuing, which will fuel your commitment to achieving them.
Key Objectives
We explored the importance of uncovering the gains and rewards associated with achieving our goals.
Gains Trigger Questions
To uncover your gains, take a moment to reflect and ask yourself the following questions
- What will I gain by achieving this goal?
- How will achieving this goal impact the people around me?
- What measurable benefits (like income, time, or growth) will I achieve?
- Are the rewards worth the time, energy, and resources required?
- How will success make me feel?
- What impact will achieving this goal have on my overall well-being?
- What personal or professional growth will this bring?
- How does this goal align with my core values and long-term aspirations?
Planning a Trip Use Case - Gains
In the Gains step, you think about what you’ll get from the trip. For example:
- Tangible benefits: Visiting a dream destination, relaxing on a beach, or trying new activities.
- Intangible rewards: Feeling recharged, spending quality time with loved ones, or creating lasting memories.
- Motivation: Imagining the excitement of exploring a new place, trying new foods, or experiencing different cultures.
By focusing on these gains, you remind yourself why planning this trip is important and worth your time and effort. It keeps you motivated to overcome any obstacles that may arise during the planning process.

Actionable Tips
Here are 5 practical tips to succeed in the Gains step:
- Make a Gains List: Write down all the benefits of achieving your goal, both big and small.
- Visualize Success: Close your eyes and imagine what achieving this goal will feel like.
- Share Your Vision: Talk to someone about your goals and what success will mean to you.
- Celebrate Small Wins: Recognize and reward progress along the way to keep your motivation high.
- Embrace Failure as Learning: Recognize that setbacks and failures are a normal part of the journey.
Frequently Asked Questions
Next Step
Now that you know what you’ll gain, it’s time to ensure you have the tools to succeed. Learn how to identify and use the resources you need in Step 5: Resources.